Japan Fashion Week Organization Unveils New Logo

Japan Fashion Week Organization Unveils New Logo for 20th Anniversary of Japan Fashion Week

For the past twenty years, Japan Fashion Week has been represented by a logo created in 2005, when the Fashion Strategy Council—the predecessor of the Japan Fashion Week Organization (JFWO)—was established. The logo symbolized the ambition to strengthen the international competitiveness of Japan’s fashion industry and to position Tokyo as a global hub for fashion information. Over the years, it has appeared across a wide range of platforms, becoming an iconic emblem of Japan Fashion Week.

While the former logo has grown familiar to many, JFWO has announced the launch of a new logo to mark its 20th anniversary. This renewal reflects the organization’s hopes for continued growth and greater global presence for Japan’s fashion industry, and serves as a visual expression of that commitment.

In conjunction with this milestone, the initiative formerly known as the “Collection Division” will be renamed the “Fashion Week Division.” The change is intended to strengthen recognition of the term “Fashion Week” and more clearly communicate the scope of JFWO’s activities.

JFWO’s dual mission—promoting Japanese designers and creative talent internationally through the Fashion Week Division, while supporting the development of Japan’s textile industry both domestically and abroad—sets it apart as a rare organization on the global stage. With the introduction of its new logo, JFWO reaffirms its dedication to the sustainable growth of Japan’s textile and fashion industries.

 Japan Fashion Week Organization Unveils New Logo

＜New Logo Concept＞
Designed to communicate the spirit of Japanese fashion craftsmanship to the world, the new logo transforms the letters “JFWO” into the kanji character for “clothing” (服). Its minimalist use of straight and curved lines draws inspiration from traditional Japanese seals (hanko), while the circular motif references the Hinomaru of the Japanese flag. Through its symbolic form, the logo invites dialogue and aims to leave a lasting impression.

Logo design by Park Sutherland park-sutherland.com