Rakuten Fashion Week TOKYO 2026 A/W: “Be the Seam That Connects the World.”

 

Rakuten Fashion Week TOKYO 2026 A/W

March 16 (Mon) – March 21 (Sat), 2026
20th Anniversary Theme: “Be the Seam That Connects the World”

The Japan Fashion Week Organization (JFWO), originally established as the Fashion Strategy Forum in 2005, marked its 20th anniversary during the 2026 Spring/Summer season last September.

The upcoming 2026 Autumn/Winter season represents the second half of this milestone year and continues its forward-looking vision under the annual theme:

“Be the Seam That Connects the World.”

On Monday, January 5, a new commemorative logo was unveiled to mark the 20th anniversary of Japan Fashion Week. Replacing the previous emblem that symbolized the event’s two-decade history, the new logo reflects JFWO’s aspirations for the continued growth and global expansion of Japan’s fashion industry.

Looking ahead, JFWO aims to expand beyond its existing framework by:

• Advancing the official announcement of designer shows

• Strengthening international dissemination of information

• Supporting brands that stage shows outside the official event period

• Contributing more broadly to the development of Japan’s textile industry