Rakuten Fashion Week TOKYO 2026 A/W: Official designers shows and partnership shows

 

Announcement of Additional Participating Brands

• Total: 33 collections

  • 1 by R

  • 5 Official Designer Shows

  • 2 Partnership Shows

  • 5 TFA (Tokyo Fashion Award)

  • Combined Official + Partnership structure

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Official designers shows 

• “by R” Project for 2026 S/S Tuesday, March 17th 19:00～

by R is Rakuten's project to elevate Japan's fashion scene and share its appeal globally. During Rakuten Fashion Week TOKYO, Tokyo's premier fashion week, which stands alongside those in Paris, Milan, London, and New York, by R supports runway shows for exceptionally talented brands each season. Through dedicated brand shops on Rakuten Fashion, the project spotlights brand excellence and creates new connections between customers and fashion through exclusive items. Since 2020, by R has championed fashion shows for approximately 17 brands from Japan and abroad, enhancing Tokyo's fashion community. Harnessing the strengths of the Rakuten Group, the project remains committed to delivering new inspiration and discoveries to the world of fashion. https://brandavenue.rakuten.co.jp/contents/fashionweek/

 

• ALAINPAUL（France） Saturday, March 21st, 12:00~ Shibuya Hikarie, Hikarie Hall, Hall A 

Through a collaboration between RUN x ANDAM FASHION AWARDS PARIS and JFWO, the acclaimed emerging brand ALAINPAUL will present its first show in Tokyo. ALAINPAUL has consistently drawn attention since its establishment in 2023, winning the ANDAM Special Prize in 2025. Look forward to this alongside the RUN x ANDAM FASHION AWARDS PARIS showroom, held on the 8th floor of Shibuya Hikarie.

• ZUCCa Wednesday, March 18th 1430

Launched in 1988, ZUCCa has appointed Kengo Baba as designer from the 2026 Spring/Summer collection, marking a new stage for the brand building on the foundation of "humorous designs rooted in everyday life." This season, the brand will be holding a show at Rakuten FWT for the first time. As the brand draws more attention than ever, be sure to keep an eye on ZUCCa

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Partnership Shows

The Partnership Show, a show by professional designers and brands held within leading national organizations and related events, has announced the following participants this season. (in alphabetical order)
※All venues are at Shibuya Hikarie, Hikarie Hall, Hall B 

・China Fashion Week Recommendation Show（China）3/18（Wed）12:00 

Recommended by the Organizing Committee of China International Fashion Week, emerging Chinese fashion designer Su Xin will present his first show at Rakuten Fashion Week TOKYO.
・Global Fashion Collective（Canada）3/17（Tue）13:00 

Global Fashion Collective (GFC), an international runway platform that showcases international talent and is committed to shaping the future of fashion through diversity and emerging creative voices, will participate for this season again. 

・TAIWAN SELECT（Taiwan）3/16（Mon）13:00 Taiwan Select is a joint fashion show of Taiwanese fashion brands curated by the Taiwan Textile Federation (TTF). Centered on the theme of “The Diverse Expressions of Contemporary Taiwanese Fashion,” featuring CHIA, PCES, and yentity will have their first presentation of all three brands at Rakuten Fashion Week TOKYO.

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🇫🇷 ALAINPAUL

• First Tokyo show

• Winner of 2025 ANDAM Special Prize

• Collaboration via RUN x ANDAM FASHION AWARDS PARIS

• Venue: Shibuya Hikarie Hall A (March 21)
  (Source:

  EN_Rakuten FWT 26AW Main Release

  )

This is big.
ANDAM-backed Paris brand debuting in Tokyo = symbolic East-West seam (very aligned with the theme).

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🇯🇵 Major Japanese Brand Moment

ZUCCa

• Founded 1988

• New designer: Kengo Baba (from 2026 S/S)

• First Rakuten FWT show
  (Source:

  EN_Rakuten FWT 26AW Main Release

  )

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• agnès b. (by R)

• ALAINPAUL

• ZUCCa