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Japan Fashion Week Organization Unveils New Logo

Japan Fashion Week Organization Unveils New Logo for 20th Anniversary of Japan Fashion Week For the past twenty years, Japan Fashion Week has been represented by a logo created in 2005, when the Fashion Strategy Council—the predecessor of the Japan Fashion Week Organization (JFWO)—was established. The logo symbolized the ambition to strengthen the international competitiveness of Japan’s fashion industry and to position Tokyo as a global hub for fashion information. Over the years, it has appeared across a wide range of platforms, becoming an iconic emblem of Japan Fashion Week. While the former logo has grown familiar to many, JFWO has announced the launch of a new logo to mark its 20th anniversary. This renewal reflects the organization’s hopes for continued growth and greater global presence for Japan’s fashion industry, and serves as a visual expression of that commitment. In conjunction with this milestone, the initiative formerly known as the “Collection Division” will be renam...

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