The main focus this year is “The Runway Collection”, a selection of runway-worthy designs distinctive new lines and structures that have yet made it to the mass market.
The five-day fashion event is set to showcase collections that are available off the rack in an effort to promote the local fashion and retail industry.
There will be two new shows this year: titled and; UITM8 highlighting eight top fashion design students of MARA University of Technology and SHOW3 featuring names who will be making their first appearances as new Malaysian fashion labels. These are the ones to watch as KLFW introduces and increases awareness of our homegrown young talent on the fashion front.
Also in attendance were Malaysia Tourism Promotion Board chairman Tan Sri Dr Ng Yen Yen, Pavilion chief executive officer Joyce Yap.
A total of 100 models paraded cald in the KLFW t-shirt, which were each given a different twist by participating designers.
KLFW is supported by Tourism Malaysia, Visit Malaysia Year 2014, 1Malaysia Mega Sale Carnival and a host of sponsors and partners.
In his speech, KLFW founder Andrew Tan said the success of the fashion industry lies in the good working relationship between the textile industry, manufacturers, and other relavant parties.
The fashion week challenges Malaysia’s fashion designers to command presence, not just on the stage but also in the local and international markets.
For details, visit www.klfashionweek.com, www.facebook.com/KLfashionweek or @KLFashionWeek on Twitter and Instagram.
KLFW is supported by Tourism Malaysia, Visit Malaysia Year 2014, 1Malaysia Mega Sale Carnival and a host of sponsors and partners which include Pavilion Kuala Lumpur, Maserati, Zalora Malaysia, Laurastar, Bank Simpanan Nasional, Bobbi Brown, Miko Galere, Grand Millennium Hotel Kuala Lumpur, MyCreative, La Cremeria, L’Oreal Professionel, Blu Inc Media, MSN Malaysia, Clozette and GLAM, Uno.com.my, FLY FM, Tongue In Chic, The Edge Financial Daily, FZ.com, UBER, Brand A Vision, Fahrenheit88, Parkamaya, Wowgram, Reyka and Solerno, Avenue K, Lot 10, Kuala Lumpur City Hall and Visit KL.
Photo Credits for KLFW 2014 CAMPAIGN
Photography: Bibo Aswan
Styling: The Idan
Makeup: Bobbi Brown
Hair: Miko Galere