Teva celebrated the official opening of their very first showcase at Mid Valley Megamall with a private cocktail party and fashion showcase for their exclusive guests.
At the event, guests were seen trying on the stylish and fun yet functional footwear.
There was also an urban fashion showcase featuring the latest collection from SS17 which included iconic sandals – Alp Premier, Terra Fi Lite, Terra Float Nova, Hurricane Volt; flatform- Flatform Universal; and shoes – Arrowood Swift Slip On.
Al-Ikhsan chief executive officer Vach Pillutla, who officiated the launch, hopes the pop-up concept will create more brand awareness.
“We are excited to debut the first Teva showcase at Mid Valley Megamall. It is a lifestyle brand that believes in the independent spirit and expression of freedom, be it for the fashion conscious, active, adventurous, or travel hungry.
“We believe Teva is a welcome addition to our growing portfolio of leading sports brands and we look forward to an exciting expansion plan at other strategic locations,” he said, adding that the pop-up store will also feature the latest designs.
Teva’s exclusive distributor in Malaysia is Prestige Sports Sdn Bhd, an associated company of Al-Ikhsan Sports Sdn Bhd
The Teva showcase is available from now till June 24.
The brand was born in the Grand Canyon back in 1984, when a river guide named Mark Thatcher rigged two Velcro watchbands to an old pair of flip flops and created a sandal that wouldn’t float away.